A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empathy, and logos is logic.
How Aristotle Can Help You Sell Better
Posted by maplesummit under FinanceFrom http://www.openforum.com 4776 days ago
Made Hot by: James John on March 6, 2011 12:34 am
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