BizSugar.com › Finance › The Basics of Cash Flow Analysis for Startups and Small Businesses | CateCosta.com

Everyone’s heard the refrain “cash is king” when it comes to running a small business and it certainly can be true. There are many new or small companies that are profitable but are still forced to close their doors because they didn’t manage their cash flow appropriately. That’s why careful cashflow analysis is incredibly important when you’re running a business.