BizSugar.com › Finance › When You Share Experiences You Help Strangers Make Decisions - Brian Solis

Businesses today must invest in experiences because that’s what people want. Customers aren’t looking for products, transactions, apps, retargetting, or anything that resembles a traditional cluster funnel.

While I was in London touring WTF, I spent time with Gabriella Laine-Peters and the LikeMinds team. We shot a short video that packs quite a bit in a few minutes.