Franchise Marketing Issues: Your Franchise Website Could Be The Problem

Posted by franpro under Franchises
From http://www.franchisebizdirectory.com 3325 days ago
Made Hot by: fusionswim on March 17, 2015 7:40 am

A few things for you to ponder.
1. You've spent a lot of money on your franchise website, right?
2. You've spent a lot of time getting it to look just right. Correct?
3. You've spent a lot of time crafting the right words…the right message. Right?
4. You may have even hired an SEO firm.
So, what’s missing? What’s not working? Find out here.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by tiroberts
3317 days ago

As always. Great, substantial information.

- 0 +

Written by lyceum
3320 days ago

Joel: Thanks for your reply. Do you think that the corp. will let go of the control in the future, and let the franchisee's be more independent in their content creation?

- 0 +

Written by AngelBiz
3321 days ago

Great insights. Website could be one of many issues with the franchise. I believe you need to look at all aspects of the franchise operation, including product, strategy, target market, operations and so on in addition to website.

- 0 +

Written by franpro
3321 days ago

Thank you so much. And, you'r correct. All needs to be looked at.

JL

- 0 +

Written by lyceum
3321 days ago

Joel: How often is a website platform with support included in the franchise agreement?

- 0 +

Written by franpro
3321 days ago

Great question, Martin...

usually, a local website for the franchisee is provided-but it's controlled by corp.

JL

- 0 +