Franchise Mathematics; How Many More Franchise Broker Networks Do We Need?

Posted by franpro under Franchises
From http://www.thefranchisekingblog.com 5354 days ago
Made Hot by: SJC on August 18, 2009 8:56 pm

This post won't be popular with the franchise brokerage community.....But, it's the truth.

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Comments

Written by 5050biz
5246 days ago

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Written by franpro
5347 days ago

Lizette,

Thanx for the data. I don't mind facts! But do YOU feel there are too many new ones starting, and that the numbers just won't add up?

Joel Libava

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Written by lyceum
5354 days ago

Joel,

When did the franchise brokerage network business idea started to get a common phenomena in America? How is the situation in other countries?

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Written by lcpirtle
5353 days ago

Martin, I hope Joel does not mind my addressing your question :-)...franchise brokers started to get big in the states around the early 90s... They started to show up in the 80s but during that time most of the franchise sales efforts were done internally by franchise companies. In the 90 brokers started to gain gradual acceptance and in 2008 according to the 2008 Annual Franchise Development Report published by Franchise Update Media Group, brokers provided 16% of the sales up from 14% for 2007 but lower than at its highest of 29% in 2004. Check my latest blog entry on this subject http://bit.ly/mswBB In my international experience the concept of brokers is yet to take hold. I think it is something that will work rather well there. I know some of the US brokers represent US companies overseas and some foreign companies are doing the same to get in the US. But I think that a network of brokers in Europe, for example, serving European franchisors and investors would do very well. My 2 cents :-) Lizette

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