Public Relations for Small Businesses -- Does That Exist?

Public Relations for Small Businesses -- Does That Exist? - http://smallbiztrends.com Avatar Posted by SJC under Franchises
From http://smallbiztrends.com 2750 days ago
Made Hot by: DigiTechBlog on May 25, 2015 9:07 am
There’s an overabundance of public relations agencies and despite their high costs — or maybe because of them — they’re not trusted. If you do hire one, you’ll get no guarantees.
There are 29 million businesses in the U.S., but fewer than one percent are represented by PR agencies.
“When you come from the agency world, you know where inefficiencies, mistrust, and disconnects with the non-PR world come from,” said Matthew Bird in an interview with Small Business. Bird is a digital media industry veteran who intends to shake up the industry he worked most of his life in.





Comments


Written by lyceum
2748 days ago

Fascinating how the PR landscape is changing. Could you find parallels with the post and Stefan Engeseth's book,

The Fall of PR & the Rise of Advertising?



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