The True Cost of a Value Meal

Posted by luzspielberg under Franchises
From http://blog.entrepreneur.com 5422 days ago

In the current economic climate, it seems like a no-brainer for quick-service restaurant franchises to court customers with dollar menus and lower prices. But according to a SmartMoney.com article, these deals may be doing franchisees more harm than good.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by ShawnHessinger
5422 days ago

An interesting consideration for marketers and entrepreneurs selling just about anything these days. Still, it makes me wonder if part of the problem is one of business model. Fast food was created and originally marketed under the notion that it was not only fast but cheap. This suggests a business model based on volume. But over the years, these large companies have also tried to create a sort of niche higher end product line, in part because of criticisms based on quality, in part due to competition from every other niche market out there. In the end, superimposing one model over the other may be a losing strategy.

- 0 +