BizSugar.com › Global › 7 Vital SaaS Trends for Marketing Domination in 2018

Software as a Service (SaaS) is an incredibly vibrant, pioneering industry — and one of the most fluid.

It’s now also extremely competitive. There isn’t much room for 100 percent original solutions; merely attempting to “get there first” and sell a unique SaaS business before maturity is no longer a reliable strategy…

There will always be another fresh, subscription-based startup that offers a similar service.

So, how do you overcome this saturation…?

#1) Enter the right market (with a validated product that solves real problems)

and

#2) Do it better than anybody else

Here are seven SaaS marketing trends to consider for your 2018 growth strategy — while reducing churn and maximizing your recurring revenue.