BizSugar.com › Global › Find the Right Social Audience for Biz - business.com

Social media can be both a gold mine and a nightmare for businesses.

Just a hundred years ago, the playing field was completely level, with nearly all companies being of the brick and mortar variety.

In the past century, we've seen technological advances in radio, television, and Internet that have paved new roads for business marketing.

While telemarketing, print advertising, and direct mail still have their place, social media marketing can help launch your brand and customer base in a powerful way.

Getting started with social media platforms can be a challenge if you don't have any previous experience or insight.

Here are the fundamentals of finding your business' social audience through various popular online platforms.