How to Avoid the Stereotype Trap in International Marketing and Communication

Posted by GlobalReach under Global
From http://www.useglobalreach.com 5296 days ago

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities.

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Comments

Written by globalcopywrite
5272 days ago

Hi Ann-Christin,

Fantastic perspective. I wish I'd written this myself. Why didn't I? I'm looking forward to reading more from you.

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Written by GlobalReach
5271 days ago

Thanks, Sarah!

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Written by yoni67
5297 days ago

GlobalReach, First article on BizSugar? Well, it's a doozy! Thanks for a lot of great, practical and relevant tips and advice. You have provided some really great insight into issues of international marcom. Thanks, and I look forward to reading your future posts!

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Written by GlobalReach
5297 days ago

Thanks for your encouraging words! I truly appreciate it. And thanks for providing my first BizSugar comment. This is a fantastic resource and I look forward to exploring and discovering more great info, resources, and people.

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