It is easy to see the obvious differences in different cultures, but we sometimes forget to look for the differences in rules and regulations in different countries. When we dig a bit deeper and try to understand the reason behind these different rules, we may stumble across the key to a deeper knowledge of this different culture.





Comments


Written by CindyKing
4010 days ago

Hi Shawn, yes you would think all the wrinkles would be ironed out some day. At least that is easy enough to imagine sitting on an office somewhere. In practice, such weird unexpected things pop up.

By the way, did you know that in France, the country that prides itself on human rights, multicultural marketers have an extremely difficult time. It is illegal to keep any sort of data that could be considered discriminating in any way. This makes it almost impossible to carry out any multicultural marketing whatsoever. Marketing tactics for specific products to any sort of ethnic group are severely limited.



Written by ShawnHessinger
4010 days ago

A great post, Cindy. On a purely philosophical level, however, it does make one wonder how long before technological developments and changes especially on the level of the small e-commerce frontier may erode in a major way some of the rules and regulations governing trade. It is far easier to regulate huge importers and retailers transporting huge inventories by ship, plane, truck and train and selling in large shopping centers then to regulate potentially millions of micro-entrepreneurs trading services and products with globally diverse niche markets over the Internet.



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