Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday - Moz

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday - Moz - https://moz.com Avatar Posted by pvariel under Global
From https://moz.com 1395 days ago
Made Hot by: mikehartman1 on June 29, 2020 9:46 am
Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.





Comments


Written by lyceum
1391 days ago

Phil: It could take some time to "chew" on this concept, E-A-T (expertise, authority, and trustworthiness). I will have it in mind as I am planning for my "last" site...



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