Marketers are asked to rely on numbers again, this time in the form of big data, and to shun their own creative instincts. This move will lead many marketers to fail, but not for the reasons MIT's Andrew McAfee thinks they will--at least not entirely.
No room for marketers' instincts in Era Of Big Data? Yes there is!
Posted by estherschindler under GlobalFrom http://www.fiercebigdata.com 3756 days ago
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