BizSugar.com › Global › The End of Page Views: Why Publishers Need to Focus on Viewability

For publishers, keeping users happy with relatable advertisements is no easy task. Think of all the ways in which ads consume user screens from across desktop computer and mobile phones - this triggers an often frustrating digital experience.

This constant challenge is further exacerbated by the presence of powerful ad-blockers and other barriers that prevent them from generating revenues from ads.

To understand the power of viewability in measuring ad engagement performance, what we really need to know is that the actual rate of viewability matters.