For publishers, keeping users happy with relatable advertisements is no easy task. Think of all the ways in which ads consume user screens from across desktop computer and mobile phones - this triggers an often frustrating digital experience.

This constant challenge is further exacerbated by the presence of powerful ad-blockers and other barriers that prevent them from generating revenues from ads.

To understand the power of viewability in measuring ad engagement performance, what we really need to know is that the actual rate of viewability matters.





Comments


Written by pvariel
1938 days ago

Yes, @Lyceum, These days many pages are inflicted by this kind of problems.

Thanks @Erik for sharing this information for the readers of Bizsugar

May you have a great and profitable week ahead.

Good day

~ Phil



Written by lyceum
1938 days ago

Phil: Thanks for your input! All the Best, Martin.



Written by lyceum
1940 days ago

Erik: The post is published on HuffPost. Don't you think that they are having problems with the viewability nowadays with all the ad blockers and so on?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!