BizSugar.com › Global › The Need for Diversity in Influencer Marketing

2017 marks the rise of influencer marketing with companies big and small enlisting the help of prominent influencers to help strategize and promote their brands more effectively to consumers. With studies reporting that influencers can yield a 960% return on investment, it’s safe to say that influencer marketing is here to stay.

Despite exciting growth in the industry, we’re still at a point where diversity is still needed for brands and companies in their marketing strategy. With social media and digital advertising reaching a global scale, the need for diversity is absolutely necessary.