BizSugar.com › Global › To translate or not to translate? That is the question. | International business strategy | global

If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense. If we care to interact and communicate with the customers in these regions – we can do business. By interacting in their language – we are INCREASING our chances of being successful. It's Glocal: Think Global, Market Local. Multi-lingual websites enable organisations to reach more customers online.