It may be alluring to innovate based on trends, but it’s a trap. Those who look to trends to inform their future plans often miss the mark. Copycats find themselves trying to compete on price, as the single distinguishing feature that might appeal to consumers.





Comments


Written by lyceum
3202 days ago

Debra: Thanks for your reply. I will check out your site in more detail and look into your book.



Written by lyceum
3202 days ago

Debra Kaye: I am interested to learn more about Red Thread Thinking. In Swedish you have a saying called "den röda tråden" (the red thread) that should go through the whole organization, a text material, etc.

A few days ago, I did a talk on "spot the trends" in the context of networks of trust. I gave examples of network marketing, 3D printing and crowdfunding.



Written by Debra Kaye
3202 days ago

Hello Martin: Thank you for your interest. How can I help? Maybe the first place to start is to have a look at the website? www.redthreadthinking.com If I might be so bold to suggest that you read the book:) I have been privileged to receive some exceptional reviews. I look forward to your comments.



Written by Debra Kaye
3207 days ago

Thanks for your comment. Large businesses that have the infrastructure and channel distribution to get in and out quickly can sometimes make money with shorter term trends. ConAgra has succeeded with the slow cooker and crock pot fads which go in and out about every 15 years or so. But it is a slippery slope for small business tempting though it may be.



Written by HeatherStone
3207 days ago

Hi Debra,

It should definitely be said that a trend does not a sustainable business make. Thanks for sharing with the BizSugar community.



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