What a Swedish Heat Wave Can Teach You about Marketing Perspective

Posted by GlobalReach under Global
From http://www.useglobalreach.com 5245 days ago
Made Hot by: marciabiz on July 19, 2010 4:39 pm

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it?

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Comments

Written by lyceum
5242 days ago

Ann-Christin,

Enjoy your time at the beach! I have taken a blog break and I spent a couple of days at a friend's summer house on the west coast.

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Written by GlobalReach
5241 days ago

Thanks, Martin! I really shouldn't complain when I'm this close to the ocean, should I? Scandinavia is lovely in summer. Enjoy your days of rest and relaxation.

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Written by businessavante
5244 days ago

I feel your pain. I'm having the hottest indoor summer in many, many years here in Ohio, where it's HUMID. This last week is like the others, with inside temps of: 88, 86, 86, 86, 86, 85, and 86 degrees F. The thermostat pegs at 88, so if it's above that I won't know. I like it best between 80 & 84, with 82 being my favorite sleeping temp. It tires me out, and sometimes causes headaches late in the day. My Kitty LOVES it, though.

businessavante

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Written by GlobalReach
5241 days ago

Oh, I feel for you -- humidity really does drain your energy. I hope some cool, dry breezes blow through town soon.

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Written by yoni67
5245 days ago

Nice article Ann and great analogy,

There's a saying that "It's all relative." It rings true in life and in business. Only through communication can we understand someone elses baseline and reference point to know how they are feeling and where to start. Stay cool!

Yoni

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Written by GlobalReach
5245 days ago

Thanks, Yoni! Great comment. You're right -- communication is key.

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