CBi China Bridge; a design research and innovation strategy consultancy, gave me useful insights on how we should approach Chinese markets when Designing, Branding and Marketing for the New Chinese consumer.





Comments


Written by BizRock
2958 days ago

Awesome post about Asian markets and lifestyle differences about Far East and West!

Thank you for sharing here!!



Written by elainerogers
2958 days ago

A very comprehensive and interesting read Elish, thanks for such an in-depth account of what was discussed at the talk you attended.

From a personal level, I found the comparisons very interesting, and they really must also be considered from a business perspective. I agree mostly with your very last point - that we need to understand and connect more with the East (Far East).

Frontiers are less barrier, borders are more visually decreasing, and travel makes is easier for us to experience other cultures on the ground, and appreciate the differences. We just need to get over ourselves first :)



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Share your small business tips with the community!
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