There’s no turnkey solution for an EBS. It has to be built over time, in collaboration with your employees. Finding a “voice” that both represents your company and resonates with your audience may take some trial and error.

Companies that succeed in pulling it off, however, have an asset to branding, marketing, and recruiting that cannot be bought. You know your employees are bright, creative, awesome people — that’s why you hired them, after all. Don’t let their talents go to waste when they could be on social media making the best possible case for why your company is such a great place to work and shop.





Comments


Written by lyceum
78 days ago

Eyal: Could mention some small businesses that are good at this?

All the Best,

Martin



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!