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With funding cuts looming for the arts in general and PBS in particular, leaders of cultural organizations have had to get extremely creative about how to keep the lights on.

So PBS executives have decided to host a charity telethon for itself. But instead of Jerry Lewis standing before a bank of phones, PBS is bringing us Mister Rogers in an online streaming marathon with automated giving technology. The beloved children’s show is now hard to find on most PBS stations, so generations of adults who fondly remember the man in the cardigan can now tune into Mister Rogers Neighborhood and introduce their kids to an old, comforting friend. PBS hopes that the nostalgic experience will translate into donations.