BizSugar.com › Human Resources › How To Hire a Copywriter for Your Business

There are many potential writers for your small business Website or other copywriting needs. However, copywriter Kate Toon insists that when hiring someone to do your marketing copy, only someone with background working at an advertising agency can give you the experience you need. Of course, Kate is just such a copywriter so she's clearly biased, but her list of qualities possessed by ex-advertising agency copywriters may give you a good idea of the kind of experience you should seek when hiring a copywriter of your own. Of course, if you have writing experience, you may choose to do the work yourself. If not, have a look at Kate's list when you start your search for the perfect candidate to handle your next copywritng project.