Andrew Hill at the FT wrote an interesting column last week about “Purpose”. As he pointed out, it has become quite a buzzword in CEO circles. Ellen Kullman, CEO at Dupont wasn’t the only CEO to use it at the recent World Economic Forum. But he missed a point - purpose needs context.





Comments


Written by IanDSmith
2814 days ago

Zappos is a good example of linking company and personal objectives and purpose. The point being that you should never assume your team members understand the importance of their role relative to the goals of the company. In my experience it's worth taking the time to confirm the relevance and purpose of every role.



Written by lyceum
2814 days ago

Ian: Thanks for the clarification! :) I agree with you have to link the purpose of the job with the context at work. Is Zappo an example of a company that has managed the motivation aspect of doing the job in a purposeful way?



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