When engaged in small business hiring, promote from within suggests Seth Goldman, President and TeaEO of Honest Tea. Though Coca-Cola Company purchased a 40 percent share in Goldman's startup in 2008, Honest Tea, specializing in bottled organic beverages, can fairly be called a small business. Goldman freely admits that the decision to promote from within, promoting many interns to full-time employees then to management positions, was not an intentional strategy in the beginning. But promoting people who had already become immersed in the company's culture made sense, he said. What are your thoughts about the positives and negatives of promoting from within in your small to medium-sized business.