BizSugar.com › Human Resources › Small Businesses Can’t Afford Counterfeit Competence

Almost everyone would agree that starting and running a small business requires exceptional competence. However, according to studies conducted by Dr. David A. Dunning, a professor of psychology at Cornell University, most incompetent people do not know they are incompetent. In fact, people who do things poorly are usually more confident in their ability than people who do things well. The studies indicate that incompetent people have a tendency to over estimate their abilities, suggesting they are ignorant of their own ignorance.