It irks me that people and media feel justified in deriding our generation. Almost daily I read about how lazy, fickle, disloyal and demanding generation Y is yet so rarely is voice given to the truth that we Gen Y have different attitudes, and workplace expectations to the existing generations.

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Written by ShawnHessinger
4130 days ago

This article gives insight into possible motivations of Gen-Y, which could be helpful for any business marketing to that demographic. Reading it, however, I would add that this description goes doubly for Gen-X in that while Y-ers hold to these principles in theory, X-ers are the ones who are in a position to truly implement them in their daily lives. Most of Gen-Y is either still in college or new to the workforce while Gen-X has already had the reality check spurred by the 20-somethings and is actually using these principles as a guiding force.



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