BizSugar.com › Human Resources › Why You Should Be Empowering Your Employees As Brand Ambassadors

Many companies are sitting on a marketing and promotional goldmine and might not even know it – your everyday employees. Workplace branding has quickly become a popular strategy to engage and empower your people to become effective brand representatives and loyal employee advocates. After all, who knows your company, products, services, and values better than the people who work for you?