Why Women Are the Superior Marketing Sex

Why Women Are the Superior Marketing Sex - http://www.toptechnews.com Avatar Posted by suzyQ under Human Resources
From http://www.toptechnews.com 4698 days ago
Made Hot by: on January 19, 2009 9:51 am
Why are women apparently the superior marketing sex? It's easy to use the offensive stereotypical explanations: women like softer subjects such as marketing and are good at design and packaging. Fortunately, recent advances in our knowledge of the differences between male and female brain functions now provide a far more robust explanation for their superiority in this arena. To put it bluntly, women have a massive genetic advantage when it comes to marketing: their brains are better designed for it.





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