Lessons in Brand Protection from Best Buy:
As I discussed in last week’s post, brand owners must actively monitor and enforce their trademarks in order to retain their exclusive rights and prevent misconceptions amongst consumers. A recent cease-and-desist action instituted by Best Buy against another online electronics retailer illustrates nicely the concepts of trademark monitoring and enforcement.
Best Buy Trademark Case
Posted by
lkpetrolino under Legal
From http://365daysofstartups.com 4627 days ago
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