BizSugar.com › Legal › Brand Matters: Trademarks 101 – The Legal Side of Branding

This second article in the new Brand Matters series on Under30CEO.com takes a step back, and looks at the fundamentals that small business owners need to keep in mind when choosing a brand name for their business. From determining when you have a protectable trademark to discovering whether you might be infringing someone else's rights, there are a wide variety of issues that small business owners need to keep in mind.