This second article in the new Brand Matters series on Under30CEO.com takes a step back, and looks at the fundamentals that small business owners need to keep in mind when choosing a brand name for their business. From determining when you have a protectable trademark to discovering whether you might be infringing someone else's rights, there are a wide variety of issues that small business owners need to keep in mind.
Brand Matters: Trademarks 101 – The Legal Side of Branding
Posted by fabianlegal under LegalFrom http://under30ceo.com 4517 days ago
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