BizSugar.com › Legal › Issues with “Green” Marketing Campaigns

More and more businesses in a wide array of industries are jumping on the “green” bandwagon—seeking out ways to play to consumers’ desires to use and patronize more-earth-friendly products and services. Before publicly committing to any green advertising campaign, however, businesses need to fully analyze the attendant legal risks and restrictions. The potential for complaints and claims from competitors, consumers and the Federal Trade Commission should be cause enough for prospective reflection on the legal implications of any proposed “green” advertising campaign.