BizSugar.com › Legal › Reserve Your Future Trademarks & Avoid Saying, "That Was My Idea!"

A business' trademarks can only be secured and registered by first selling goods and services under the trademarks. But if you are not quite ready to launch a new product, business or service, you may be able to use "intent to use" trademarks applications to reserve trademarks until you are ready to use them. The "intent to use" trademark application is a powerful tool that smart, developing businesses use to protect their future IP, and to avoid saying "That Was My Idea."