While it may be tempting to select a brand name that plays off of an already-famous trademark to jump-start your small business, the negative consequences of this approach can be severe. This article discusses a recent situation where one company tried just that, and was ultimately forced to change its brand name entirely.
Selecting a Brand Name for Your Small Business--Lessons from the "Disenchanted Princess"
Posted by fabianlegal under LegalFrom http://etrademarksolutions.com 4743 days ago
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