BizSugar.com › Legal › The Importance of a Comprehensive Trademark Search

A trademark search is the most important step an entrepreneur or business can take before launching a new brand, product or service. The primary rationale for a trademark search is that it greatly reduces the likelihood of trademark infringement, but there are other valuable benefits as well. In fact, the act of conducting a trademark search can help a small business prove a trademark was adopted in "good faith" if they later face a trademark infringement dispute.