A trademark search is the most important step an entrepreneur or business can take before launching a new brand, product or service. The primary rationale for a trademark search is that it greatly reduces the likelihood of trademark infringement, but there are other valuable benefits as well. In fact, the act of conducting a trademark search can help a small business prove a trademark was adopted in "good faith" if they later face a trademark infringement dispute.
The Importance of a Comprehensive Trademark SearchPosted by EricWFries under Legal
From http://frieslegal.com 3257 days ago
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