Communicating Values: Show, don'tÂ Tell

Posted by ritchelalms under Management
From http://blog.asmartbear.com 5421 days ago

A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result often looks like this (real slide, source withheld to protect the guilty.

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Comments

Written by ShawnHessinger
5421 days ago

In addition to showing people how great your product or service is, this philosophy may also sometimes require you to tell customers what you don't/can't do. I sometimes tell customers I'm not much of a hard seller. I can tell you what my service can do for you. If it's not what you need, I'm not going to try to convince you to take it anyway.

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Written by andynew
5420 days ago

It's good. One thing that would really help our business grow is to take care of our customers trust and take that trust with high regards of honesty.

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