BizSugar.com › Management › How to build your Employer Brand to attract the best people for your company

Hiring is no longer a one-way interview process. Potential employees "screen" potential employers just as carefully as those doing the interviewing, which is why these days, whether you're hiring for a hot new startup or an established company, you need to build and perfect your Employer Brand for maximum appeal in order to attract the right people. Here are some great tips on how to do just that.