I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.
How to Create the Ultimate Branded Content Style Guide
Posted by kimonos under ManagementFrom http://contentmarketinginstitute.com 2733 days ago
Made Hot by: sophia2 on October 26, 2016 1:20 pm
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