BizSugar.com › Management › Jayson DeMers: Success Sometimes Depends on Popularity - The Accelerators - WSJ

-- AudiencebloomJayson DeMers, founder and CEO of AudienceBloom: Since 71% of customers today rely on social media for their purchasing decisions, having an established personal reputation is almost a necessity for survival. If you haven’t already drawn up plans for how to improve the popularity and visibility of the figureheads in your own company, now is the time to do so. Start with a personal branding strategy led by a strong social media campaign and grounded in some kind of ongoing content. From there, build connections and promote yourself until you start to see the results you’re looking for. ...