BizSugar.com › Management › Read “Connection Culture” to Find Your Competitive Advantage

When you hear corporate culture in conversation, it’s unlikely your next thoughts turn to the band U2.
When I first picked up “Connection Culture: The Competitive Advantage of Shared Identity, Empathy And Understanding At Work” by Michael Lee Stallard (@michaelstallard), I thought it was going to be a leadership and corporate culture book meant more for larger companies.
I was pleasantly surprised when the book started with a reference to U2 and how it’s the band’s commitment to a connection culture that has it behaving more like an organism rather than an organization.