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Social media may not be your only online marketing strategy, but in this day and age of digital consumerism, it most certainly should play an integral part of your overall promotional agenda. This applies to small businesses and large businesses, even nonprofits, alike. As far as nurturing a growing business identity is concerned, social media and brand management go hand in hand. Online marketing is most definitely a fast-paced and quickly evolving aspect of business development and, as such, there are always new angles and techniques to learn. But, as it stands in the present moment, here is a basic checklist for online marketing success with social media and brand management