The Ultimate Question for Your Ultimate Consumer: Your Employees

Posted by ZaneSafrit under Management
From http://zanesafrit.typepad.com 5434 days ago
Made Hot by: on June 10, 2009 12:25 am

Have you surveyed your employees to see if they would recommend their own company? It may be time. Your employees are the ultimate consumer for your brand, its purpose, its promise. They are the ones who first must 'buy' it. Without their purchase...who will deliver it to the 2nd-tier of customers, the ones who buy your products?

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Comments

Written by patm
5434 days ago

There's a great new ad that I saw where a person approaches the loan officer and says they are switching to a competitor. They debate a bit and then the loan officer says, "but Pam, you work here..." I don't have her name right, but you get the idea. If your employees buy elsewhere, that's a problem! Amanda has it right: Bad sign...

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