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by Bob Herbold. At the end of the third quarter of 2007, Nokia announced huge gains in both profits and revenue, driving their stock price to an all-time high of $40/share. In a widely publicized interview after the release of the quarterly results, the CFO proudly emphasized that it was Nokia’s low-end cell phones, selling for $40 or so, that were driving the business.

The CEO was asked about the spectacular growth of the emerging smartphone segment, the dominance of the Blackberry in that business, and the recent introduction of the impressive Apple iPhone. He marginalized the question by curtly commenting that they were keeping their eye on them. The verbal message was all wrong.

Here are three points that all of us need to keep in mind as we lead our organizations.