BizSugar.com › Management › Turn Buzz into Reality with the Ultimate Guide to Platform Building

If you ask a friend or colleague about the marketing concept of a “platform” and why your business needs one, you are bound to get a different answer every time. The term “marketing platform” now falls into the category of “ambiguously overused and poorly implemented” marketing buzzwords. It leaves many business owners (and consumers, frankly) confused. The Ultimate Guide to Platform Building, by Wendy Keller was written to provide a clear definition of what a platform is, why you need one, and how to actively build one that helps your business bring in more revenue.