BizSugar.com › Management › What Amazon Can Teach You About Online to Offline Success

These days, it seems like just about every offline business is working on creating some kind of online presence. But the biggest name in ecommerce is now trying to do the exact opposite.
Amazon (NASDAQ:AMZN), the ecommerce giant that originally gained notoriety from selling books online, is now breaking into the brick-and-mortar bookstore business. It’s not exactly a booming industry — big names like Borders have had to close up shop in recent years. But Amazon has brought some unique elements into its retail store.
Located in Chicago’s Lakeview neighborhood, the bookstore only features titles that have high customer ratings on Amazon.com. It also features a small selection of other products like electronics, magazines and gift cards.