Sometimes it's good to revisit the question -- what is it that your business offers that provides value to others? Bob Burg explores this in this guest post.





Comments


Written by AngelBiz
3326 days ago

Nice article. I especially like your emphasis on VALUE. Too many business owners lose sight of this when they focus on what is costs to make the product and what margin they need to sell at to arrive at the price. Unfortunately, that's not how customers see it. You have to put yourself in customers' shoes to come up with the value proposition that will make them open their purses.



Written by HeatherStone
3326 days ago

Hi Bob,

“Find out what people want and help them get it!” A great business strategy to be sure. Thanks for the post and thanks to Devan Perine for sharing it with the BizSugar community. The big question is, of course, how do you find out? I suspect your next post will deal with this topic. But right now, I'm wondering if you or Brad could give some simple suggestions to our members over in the BizSugar comment section of what you can do to tap into what your customers really want. Thanks!



Written by greatcontent
3328 days ago

I agree, it is all about the customer. I found in my own business that once I focused on solving the customers problems instead of which sales technique to use I 1) actually sold something, 2) enjoyed the process. Thanks.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!