BizSugar.com › Management › Why (And How) Team Communication Leads to Improved Customer Experience

There’s more to attracting and retaining customers than just having great products and a stand-out brand. Customer experience plays an important role in whether consumers decide to make a purchase or come back to your business again. In fact, American Express reports that 17 percent of Americans will spend more money because of a positive customer experience, but more than half of shoppers have scrapped a planned purchase as a result of subpar service.