BizSugar.com › Management › Why Bad Customer Experiences Are Good For Your Company

There are no hard and fast answers to these questions. In fact, it often takes a lousy experience with a customer to figure out what principles are important to you. I fully understand why my team didn’t want to agree to A, but digging in your heels and fighting a customer when they are clear about what they want, despite all of the information you’ve given, is pointless. I still tell my team to always recommend the best solutions, regardless of how high or low the price is. But if a customer is adamant about what they want, sometimes you just have to say ‘okay.’