BizSugar.com › Marketing › “X” Marks the Spot: Tips for marketing to Generation X

Generation X, born between 1965 and 1976, may not match baby boomers in numbers, but they’re a worthwhile target nonetheless. A recent survey of marketing experts ranked Gen X the second most important marketing demographic behind boomers. Why? As 30- and 40-somethings, they are entering their peak earning years. Also, Gen X has a higher average income than baby boomers or Generation Y, and they spend the most money on holiday shopping, with an average of $778. Use these three marketing techniques to appeal to Gen Xers.