Generation X, born between 1965 and 1976, may not match baby boomers in numbers, but they’re a worthwhile target nonetheless. A recent survey of marketing experts ranked Gen X the second most important marketing demographic behind boomers. Why? As 30- and 40-somethings, they are entering their peak earning years. Also, Gen X has a higher average income than baby boomers or Generation Y, and they spend the most money on holiday shopping, with an average of $778. Use these three marketing techniques to appeal to Gen Xers.
“X” Marks the Spot: Tips for marketing to Generation X
Posted by StepByStepMarketing under MarketingFrom http://www.stepbystepmarketing.com 4912 days ago
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