BizSugar.com › Marketing › Case Study: Identity Repair (A company's vanity phone number saves the brand)

Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to expand his business and increase market share. Although his advertising was successful in creating a desire for his services, most people quickly forgot the company’s name and randomly chose a competitor from the yellow pages. Lauricella knew that to land new customers and grow his business, he needed a stronger brand identity.