Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to expand his business and increase market share. Although his advertising was successful in creating a desire for his services, most people quickly forgot the company’s name and randomly chose a competitor from the yellow pages. Lauricella knew that to land new customers and grow his business, he needed a stronger brand identity.
Case Study: Identity Repair (A company's vanity phone number saves the brand)Posted by StepByStepMarketing under Marketing
From http://www.stepbystepmarketing.com 4523 days ago
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